Friday, July 25, 2008

Roboboy - The Post Modern Pinocchio

There's an advert that is being shown early in the morning just before I set off for work. It's worth a mention because it's a really good one... it sets me up for the day; which is more than I can say for the Omega 3 egg advert or the Slim Fast "Fruity Tootie... Now My Jeans Fit My Booty" song which just filled me with feelings of intense rage. I'm not going to link to either of those adverts... I would save you that pain.

No, the advert I am referring to, actually is really rather heart warming and it touches the part of you that is forever young... that part deep inside ourselves, wants to go out, play and have adventures. It's Persil's latest advert entitled Roboboy:

It's obvious inspiration is Pinocchio, the wooden toy who wants to become a real boy. The advert speaks to me because I've known all about embracing the outer robot for quite some time... and during the last year and a half, I've felt the call of the world outside the door... the inner child. At the moment, I actually think I'm standing on the threshold of the door; I've set a few things in motion... that I probably can't turn back from. Somewhere in the wuiet confines of my soul...a personal revolution is commencing.

It also occurs to me that this advert has a deeper more spiritual significance. As human beings, God always intended us to be children of abundant life... but somewhere along the way, through sin and strife... we stumbled and created ourselves a harder, cruder pale imitation of God's plan for each one of us... all of us.

The first instance of this in the Bible, is when Adam and Eve having tasted fruit from the Tree of the Knowledge of Good and Evil, try to cover up using little more than shrubberies for underwear... not the greatest fashion statement. After God has convicted his two creations of their rebellion... what does he do? He clothes them with the hides of animals (presumably the human race caught on).

Whether you take the Adam and Eve story as literal or not, isn't important to the lesson to be learned here. The point is that we stumble... but God is there. We try to cope by wearing a hedge, when God longs to wrap us up in a warm robe. We hide in the robot... but God calls the boy. God wants us to live a life more fruitful... one in which we can experience the abundance of everything he offers:

"The thief comes only to steal and kill and destroy; I have come that they may have life, and have it to the full."
John 10:10

Adam and Eve's clothing came at a price (one that they did not have to pay), the price was the life of an animal.

Similarly, this abundant life - the transformation from robot to man, also comes at a price... and again it's a price we don't have to pay. The cost was paid on the cross by Jesus. He died that we might be set free from all our wrongdoing... and came back to show us that we don't have to be robots any more.... we can come outside and play with him... and be transformed into what God always wanted for us... the very best he has to offer.

The question is, are you going to stay inside your skin of steel... or do you want to come out and play?

1 comment:

  1. Anonymous7:34 am

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