This ones for the kids... a frisbee... FANTASTIC!
The idea behind this, is that you contact the company and they will create a personalised frisbee that reflects your marketing campaign.
It's a bit of fun, but I don't think it's going to take off (GNNN!!! Sorry I just realised how corny that sounded, the pun was unintentional).
After all, surely this is by very definition a throw away marketing campaign (okay that one was intended).
The only way I could see using these frisbees as a successful marketing tool, would be if you loaded them into a Hercules transport plane and performed a flyby of major cities, randomly chucking stacks of them out as the startled public gaze up in disbelief at the invasion of flying saucers.
It would get you into the evening news... and then you'd get stung by the Environment Agency.